Privacy Policy

Sales Growth Catalyst (ABN 69 653 450 198) is committed to providing quality services to you, and this policy outlines our ongoing obligations to you regarding how we manage your personal information.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern how we collect, use, disclose, store, secure and dispose of your personal information.

A copy of the Australian Privacy Principles is available from the Office of the Australian Information Commissioner at www.oaic.gov.au.

What is personal information, and why do we collect it?

Personal information is information or an opinion that identifies you, or from which your identity is reasonably apparent. Examples of personal information we collect include names, addresses, email addresses, phone numbers, business details, and marketing preferences.

We obtain this information in various ways, including through correspondence, phone calls, email, our website salescatalyst.com.au, your own website or store (where relevant to the advisory or fractional partner work we're engaged for), publicly available sources, cookies, and information you share with us through enquiry forms, bookings, or consultations. We don't guarantee the content or privacy practices of third-party sites we may link to.

We collect your personal information primarily to provide our advisory and consulting services to you — including ads advisory, ecommerce strategy, email marketing advisory, and fractional ecommerce partner engagements — and to communicate with you about those services. We may also use it for closely related secondary purposes where you'd reasonably expect us to. You can unsubscribe from our marketing communications at any time by contacting us in writing.

Where appropriate and practical, we'll explain why we're collecting your information and how we intend to use it at the time of collection.

Sensitive information

Sensitive information includes things like racial or ethnic origin, political opinions, religious beliefs, union membership, criminal record, or health information.

We only use sensitive information:

• for the primary purpose it was collected for;
• for a directly related secondary purpose;
• with your consent; or
• where required or authorised by law.

Third parties

Where reasonable and practicable, we collect your personal information directly from you. Where we're provided with information about you from a third party, we'll take reasonable steps to make sure you're aware of this.

Disclosure of personal information

Your personal information may be disclosed in circumstances including:

• via encrypted connections to our payment processors;
• to third-party service providers we use to run our business (for example, scheduling, email, or project tools), only as needed to deliver our services;
• to third parties where you've consented to the disclosure; and
• where required or authorised by law.

We do not sell your personal information.

Client case studies and testimonials

Where we showcase client results (for example, growth figures or proof points on our website), we only publish this with your prior written consent via a signed case-study or testimonial release. You can choose whether your business is identified by name or referred to anonymously, and that release will also set out any terms for optional reference calls with prospective clients. You can withdraw this consent at any time by contacting us in writing, and we'll update or remove the material accordingly.

Security of personal information

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, modification, or disclosure.

We retain your personal information for as long as needed to provide our services to you, and for as long as necessary to meet our legal obligations, resolve disputes, and enforce our agreements. How long we keep specific information depends on factors like legally required retention periods, the time within which a claim could be made, and whether the information has been aggregated or de-identified.

We may retain aggregated or de-identified information indefinitely, as it's no longer personally identifying.

Where personal information is no longer needed for the purpose it was collected for, we'll take reasonable steps to destroy or permanently de-identify it. In most cases, we retain records for a minimum of 7 years to meet our legal and accounting obligations.

Accessing your personal information

You can ask to access the personal information we hold about you, and to have it updated or corrected, subject to some exceptions. To do so, please contact us in writing.

We won't charge a fee for you to request access, though we may charge a reasonable administrative fee to provide a copy of your information. We may also need to verify your identity before releasing any information.

Keeping your information accurate

We want to keep your personal information accurate, complete and up to date. If any of your details change or you notice something isn't right, please let us know so we can update our records.

Updates to this policy

This policy may be updated from time to time. The current version is always available at salescatalyst.com.au.

Questions or complaints

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us: